Branding & Logo Design
A strong brand identity is the foundation for a successful business. Our design philosophy revolves around creative designs that pack a punch and leave a lasting impact.
Yes, your brand is so much more than just the logo, it's a story waiting to be told
Bespoke Packages For Brands
Our bespoke branding package equips you with the brand assets, tools, and resources you need, from custom logos, social media templates, brand strategy, and creative direction to packaging designs and solutions. Our capabilities and their roles include:
BRAND IDENTITY
Used and created to portray the right message and personality of the brand to the customers. Includes all visual elements needed for the brand, including logos, custom colour palettes, typography styling, packaging and so much more design elements that distinguish the brand in the customer’s minds.
logo design
Timeless, visually appealing custom-designed logos including primary and secondary logos, submarks, and brand icons that will make you stand out. It clearly communicates to your customers who you are and makes a lasting impression.
ILLUSTRATIONS & PATTERNS
Custom illustrations, infographics, brand patterns and textures, and custom brand photography consulting. This brings depth to the brand identity, assisting in creating a memorable brand experience.
PACKAGING DESIGN
Bespoke packaging designs that suit your products and fit in with your brand identity. Well-designed packaging plays an essential role in attracting the right customers and improves the experience leading to repeat purchases and brand awareness. Packaging is the perfect opportunity for logos and designs to shine.
MARKETING ASSETS
Brand stationery & corporate identity such as business cards, letterhead, email signatures, thank you cards, etc. Social media graphics, social media templates, and profile and cover photos & icons.
BRAND STRATEGY & STYLE GUIDELINES
Custom guides with all brand standards (design assets, typography, color codes, usage guidelines, styling notes, etc) to help keep your brand consistent and ensure & help our client feel so much more confident in using their brand identity. It also comes in handy for our web development to implement the brand correctly.
We Design With YOUR Business In Mind
We do a deep dive into your industry looking at your competitors and business goals to create your dream brand and work closely with you to create a memorable, consistent brand that will set you up to become the industry standard and resonate with your target audience.
Design Packages
The Designing Process
We are dedicated to creating a seamless, collaborative, and result-driven design experience for our clients, having you feel taken care of every step of the way. Each project is uniquely designed to fit your needs. Working with us looks a little something like this:
01 ENQUIRY & PROJECT PROPOSAL
After you reach out to us, we will send you an in-depth questionnaire. We then set up a brand discovery call to go through your needs and answer your questions. After knowing more about your business and goals we prepare a project proposal where we recommend the approach and deliverables for the brand along with costs and everything you need to know.
02 Onboarding
You are happy with the proposal and ready to have your dream brand, website, and more, we will create a client portal for you to have as a central hub for your project communication & documents. Then the fun begins!
03 Strategy & Creative Direction
We look into your target audience, research your competitors, and loads more to make sure we attract the right audience. This stage helps with deciding the design direction & solutions for the brand which is supported by research, analysis, and strategy.
04 Design Process
This is where the creativity really gets to flow at its best. Yes, you guessed it, we design your brand identity, based on the previous stage, which will then be showcased in an in-depth brand presentation for you to review.
05 Revisions
Here you can give feedback along with the revisions to the proposed brand identity.
06 Extra Assets
Once the branding is signed off any extras like website, packaging, social media templates, etc. will be designed and showcased in another presentation.
07 More Revisions
Here you can give feedback along with the revisions to the proposed design assests.
08 Offboarding
Hooray, the project is complete! You’ll be off-boarded with all of the project files and a brand guidelines document will be designed for your convenience.
Frequently Asked Questions
HOW MUCH DOES IT COST TO WORK WITH YOU?
Every project is unique, which is why we always like to schedule a discovery call to meet and discuss in detail your unique design needs, and business goals, and see if we are the right team for you. Then we’ll create a custom project proposal and quote unique to you and your project.
Most brand projects are paid in 2 installments, 50% upfront and the remaining 50% after project completion. For website projects or combo brand and website projects and even larger brand projects it can be broken down into 3, 4, or 6 installments. All payments are due before the offboarding of your project. Our brand design projects start at the R10K mark ($530).
Do you work with international clients?
YES! Believe it or not most of our clients are from all over the world, not just South Africa. Our entire process is designed to fit any client anywhere in the world, the magic of the digital space! Our research for your brand and design process is designed around your target audience and market rather than just location.
How long does a project take?
This is entirely dependent upon client response time and project scope. Average brand design or project takes approximately 5 – 7 weeks to complete, with our deluxe packages ranging a little bit longer.
Are the files editable?
All final logo designs come in all popular file formats, including JPG, PDF, PNG, AI, EPS, and SVG files. Depending on your specific package, additional files may be included for your brand collateral items. All final logo designs will be grouped and outlined set pieces (not editable), while other package deliverables may come with brand touchpoint items that will include editable files – those pieces will always be notated in your project proposal.
What is included in each package?
All of our brand design, website, and combo packages are customized to deliver exactly what your brand needs – and nothing that it doesn’t. Your custom proposal will outline all project deliverables including the number of logo designs, website pages, touchpoint items, and design revisions. Also, refer to our brand design and website design pages to view more details of our packages.
DO YOU OFFER A LA CARTE design SERVICES?
Not at this time. We only offer full brand designs, full rebrands, complete site builds, or redesigns. However, we do offer separate, stand-alone projects to existing clients who have previously completed a brand and/or website with us. We do however have a la carte website-only services designed for weddings, or existing brands.
Is White Owl Right for me?
A brand increases sales. We believe there’s a difference between a design and a cohesively designed brand based on research, strategy, and creativity. There is a difference between a “cool” website and a branded website that connects your audience to your brand and elevates their experience. Small business owners don’t know where to go for branding & websites. It’s either expensive or on the opposite end, cheap with little to no real help.
We are invested in each project and take care of it as if it’s our own business. We firmly believe that your branding and website is an investment which is why we take our job so seriously in creating timeless designs that provides value. Still not sure if White Owl is right for you? Learn more about our design process here and book your complimentary design introduction call with us to get to know us better and see if we’re a good fit.
What makes working with you different to hiring freelancers?
Although we have great respect for freelancers and we ourselves started out as freelancers, we have found that hired help could end up being unskilled, unreliable, and unresponsive, leaving you and some of the hired help frustrated and stuck. You could have a great freelance designer but struggle to find a web designer or programmer to translate your brand to the digital space ending in wasted money and potential and vice versa.
We believe you need a one-stop hub with a team that brings different skill sets and inputs to the table.
Most freelancers usually have only one skill set. They understand the front-end (design) or the back-end (coding). So if you hire a freelancer, you’ll need to hire and manage more than one.
